THE PALM SPRINGS CULTURAL CENTER seeks to improve the life and well-being of those who live in Palm Springs and, more broadly, the Coachella Valley, by enhancing their access to culture, broadly defined, and the arts. It does so by identifying and fostering those ideas, activities and other organizations that may currently exist “under the radar.” It then seeks to grow them with support that focuses on superior marketing communications, logistics and space management, as well as general management and financial capabilities.
The Cultural Center seeks to respect the core purpose of such activities and the people driving them, maintaining its role as one of support, counsel and guidance with a view of helping them effectively and efficiently move to scale, as they may define it and circumstances permit. Some of these initiatives may ultimately separate and continue as independent organizations or activities, while others may remain associated with, or part, of the Cultural Center.
Specifically, the Center evaluates existing and potential projects with a focus of sustainability, growth potential, potential linkages to other adjacent aspects of culture and a ramp-up profile that indicates self-sufficiency within two to three years. And, as an organization embedded in its community, the Center seeks to concentrate on “bottom-up” development and planning rather that imposing initiatives “top down.” It believes that if it pursues its work properly, the community will let it know what is needed, not the other way around. To date, that has been its experience.
Finally, while the Cultural Center is not explicitly an economic development agency, it believes that many, if not all, of its programs support such efforts as well as having the potential to benefit from them once mature.
The Palm Springs Cultural Center seeks to encourage the development of the cultural arts in the Coachella Valley with a particular focus in the areas of film, fine art, live performance, dance, music, and community festivals. The Center is dedicated to advancing education, to nurturing community-wide participation in the cultural arts, and to sponsoring scholarship awards for deserving individuals.
The Cultural Center is a twenty-first century paradigm. It is a premiere presenting organization - one that is not dependent on a building, on office space, or on unnecessary infrastructure. The Center’s footprint is virtual. It moves with its programs and initiatives. The Cultural Center recognizes that “space” should be about community, creativity, and flexibility. It is neither in the business of constructing buildings nor creating a large staff. Rather, The Palm Springs Cultural Center creates programs, builds relationships, and opens communications.
The Cultural Center accomplishes its mission by developing and presenting signature programs and events that will not only encourage local, community-wide participation in the cultural arts, but also attract valley visitors wishing to participate in these programs. Educational programs will also be employed to assist the Center in accomplishing its mission.
The Palm Springs Cultural Center, a 501(c) (3) non-profit organization, was created in November of 2007. The Center is governed by a 14-member Board of Directors with broad and deep associations in the community. It is managed by a Managing Director. Each Program developed and presented by the Center has a contract Program Manager (and others as required) whose responsibilities and time commitment vary, depending on the definition and scope of the program. This allows the Center to produce and/or manage its work with efficiency, effectiveness and distinction.